Licensed Business Broker · The Triangle, NC

What Is Your Life's Work Actually Worth?

Dale Brunelle and First Choice Business Brokers of the Triangle are backed by First Choice's $18 billion in nationwide transaction experience. Your first step is a confidential, no-obligation valuation — so you know your real number before you decide anything else.

Dale Brunelle, licensed business broker with First Choice Business Brokers of the Triangle
Free Market Price Analysis
$18B+ In Nationwide Transactions
Licensed & Specialized Brokers
Confidential Process, Every Step
The Triangle Raleigh · Durham · Chapel Hill · Cary
Dale Brunelle in a thoughtful, listening pose
The Question Every Owner Asks

You Know What You Built. Let's Find Out What It's Worth.

Most owners carry a quiet worry: undervaluing years of work, or discovering hidden costs late in the process.

You don't have to guess. A clear, professional valuation gives you the real number, so every decision from here is made with confidence instead of assumption.

Get a Free Market Price Analysis
Free Market Price Analysis
Your Guide in the Triangle

Meet Dale Brunelle

Dale Brunelle leads First Choice Business Brokers of the Triangle, backed by First Choice's decades of experience and $18 billion in nationwide transactions.


Dale and his team specialize exclusively in business sales, so you're never working with a generalist. We understand this is more than a transaction. It's your life's work — and we treat it that way.

Decades
Of Experience
100%
Business-Sales Focus
Dale Brunelle, First Choice Business Brokers of the Triangle
Dale Brunelle
Principal Broker · The Triangle
Biography

Dale Brunelle

Principal Broker · The Triangle

Small businesses are the backbone of our economy. I’m passionate about helping business owners succeed, and I have the experience to back it up. I started my first business at age 11, and since then, I’ve been part of five start-up ventures. Today, I own First Choice Business Brokers of the Triangle. As a small business owner myself, I understand the hard work and dedication it takes to succeed. Whether you’re buying or selling a business, I’ll guide you through the process to ensure the best possible outcome.

With over 35 years of experience in start-ups, valuing businesses, selling products & services, and customer relations, I am a creative problem solver with a proven track record of success in negotiating win-win business relationships. An Air Force veteran and an Eagle Scout, I hold an undergraduate degree in Electrical Engineering and a master’s degree in business administration. The common thread throughout my career has been innovative dealmaking, benefiting all parties.

Specializing in helping small and medium-sized business-owners find buyers when they are ready to sell their businesses, my deep understanding of the business sale process helps sellers find the right buyer and buyers find the right purchase. Happily married to my wife for 24 years, we have a middle-school-age daughter, a son in college, and a very friendly dog. When not helping my clients, I enjoy playing golf, skiing, attending college basketball and football games, theater, and volunteering with our son’s Scout Troop and our daughter’s school.

I am 100% committed to providing you with the highest level of service and support. If you are a small business owner who is thinking about selling your business, please feel free to contact me. I would be happy to discuss your options and help you develop a plan to achieve your goals.

How It Works

A Clear Path From Here to Closing

Step 01

Consultation

A conversation about your goals and timeline. No pressure, no obligation.

Step 02

Valuation

A comprehensive, professional assessment of your business's true market value.

Step 03

Marketing

Confidential, targeted marketing to pre-qualified, value-aligned buyers only.

Step 04

Negotiation & Closing

Expert guidance through offers, due diligence and closing, so the terms work for you.

Services

Built for Sellers. Ready for Buyers.

Primary Path

Sell Your Business

Confidential listing services and a proven process to maximize your value and protect your legacy.

Book a Call With Dale
First Step

Business Valuation

The no-cost, no-obligation first step every serious seller starts with.

Get My Valuation
Buyers

Buy a Business

Full buyer representation from search to close.

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Middle Market

Mergers & Acquisitions

Middle market and complex transaction guidance for owners and strategic buyers.

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Hear What Others Have to Say About First Choice Business Brokers

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Your Biggest Questions, Answered

What Owners Want to Know Before They Call

Will I get a fair price?

Our valuation methodology and First Choice's $18 billion in nationwide transaction experience are built to help you capture maximum value, not just a quick sale.

Will this stay confidential?

Every listing is marketed discreetly to pre-qualified buyers. Your employees, customers and competitors don't need to know until you're ready for them to.

How long will this take?

Every business is different, so we won't promise a specific timeline. What we can promise is a structured, proven process and real-time market guidance so you always know where things stand.

Your Next Chapter Starts Here

Find Out What Your Business Is Really Worth

It costs nothing to know your number, and understanding it today puts you in control of your own timeline. Start with a free, confidential valuation from Dale and the team at First Choice Business Brokers of the Triangle.

Get Your Free Valuation

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