First Choice Business Brokers of the Triangle

The World's Authority in Business Sales

Expert Buyer and Seller Services for Sales of Main Street and Middle Market Businesses

Get Started


First Choice Business Brokers of the Triangle

The World's Authority in Business Sales

Expert Buyer and Seller Services for Sales of Main Street and Middle Market Businesses

Get Started
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Business Sales

Confidential Listing Services for Business Owners who wish to sell.

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Business Valuation

Expert Valuation Services are offered at all First Choice Offices.

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Buyer Representation

Our Professional Brokers guide business buyers through the purchasing process.

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Business Search

Finding the right business for your interests, income requirements and location.

Licensed Business Broker · The Triangle, NC

What Is Your Life's Work Actually Worth?

Dale Brunelle and First Choice Business Brokers of the Triangle are backed by First Choice's $18 billion in nationwide transaction experience. Your first step is a confidential, no-obligation valuation — so you know your real number before you decide anything else.

Get Your Free Valuation Looking to buy a business instead?
Dale Brunelle, licensed business broker with First Choice Business Brokers of the Triangle
$18B+ In Nationwide Transactions
Licensed & Specialized Brokers
Confidential Process, Every Step
The Triangle Raleigh · Durham · Chapel Hill · Cary
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The Question Every Owner Asks

You Know What You Built. Let's Find Out What It's Worth.

Most owners carry a quiet worry: undervaluing years of work, or discovering hidden costs late in the process.

You don't have to guess. A clear, professional valuation gives you the real number, so every decision from here is made with confidence instead of assumption.

Get a Free Market Price Analysis
Free Market Price Analysis
Your Guide in the Triangle

Meet Dale Brunelle

Dale Brunelle leads First Choice Business Brokers of the Triangle, backed by First Choice's decades of experience and $18 billion in nationwide transactions.


Dale and his team specialize exclusively in business sales, so you're never working with a generalist. We understand this is more than a transaction. It's your life's work — and we treat it that way.

Decades
Of Experience
100%
Business-Sales Focus
Dale Brunelle, First Choice Business Brokers of the Triangle
Dale Brunelle
Principal Broker · The Triangle
Biography

Dale Brunelle

Owner & Principal Broker First Choice Business Brokers of the Triangle

Every business has a story. Let’s talk about your next chapter.

Small businesses are the backbone of our economy, and I have tremendous respect for the entrepreneurs who build them. One of my favorite parts of being a business broker is hearing an owner’s story — how they got started, the challenges they overcame, and the sacrifices they made along the way. Every story is different, and it never gets old.

My own entrepreneurial journey began at age 11, when I started my first business. Since then, I’ve helped build and operate five startup ventures and accumulated nearly 40 years of experience in sales, business development, technology, leadership, and management consulting. As a business owner myself, I understand the dedication, perseverance, and personal investment it takes to build a successful company.

Today, as Owner and Principal Broker of First Choice Business Brokers of the Triangle, I have the privilege of helping fellow entrepreneurs turn years of hard work into their next chapter — whether that’s a well-earned retirement, a new venture, or simply more time with family. I like to think of myself as a dream maker, helping business owners realize the goals they’ve worked so hard to achieve.

Selling a business is rarely just about the numbers. It’s about people, relationships, and legacy. My approach combines careful listening, creative problem-solving, and thoughtful negotiation to find solutions that work for everyone involved. Backed by an experienced local team and First Choice Business Brokers’ nationwide network, I help owners navigate the complexities of selling while protecting confidentiality and keeping their personal goals front and center.

I hold an MBA from the Wharton School of the University of Pennsylvania and a Bachelor of Science in Electrical Engineering from Duke University. I’m also a proud U.S. Air Force veteran and Eagle Scout.

My wife and I have been married for 27 years. We have a daughter in high school, a son finishing college, and two friendly dogs who keep life entertaining.

If you’re thinking about selling your business, I’d welcome the opportunity to hear your story, understand your goals, and help you explore what’s next.
How It Works

A Clear Path From Here to Closing

Step 01

Consultation

A conversation about your goals and timeline. No pressure, no obligation.

Step 02

Valuation

A comprehensive, professional assessment of your business's true market value.

Step 03

Marketing

Confidential, targeted marketing to pre-qualified, value-aligned buyers only.

Step 04

Negotiation & Closing

Expert guidance through offers, due diligence and closing, so the terms work for you.

Services

Built for Sellers. Ready for Buyers.

Primary Path

Sell Your Business

Confidential listing services and a proven process to maximize your value and protect your legacy.

Book a Call With Dale
First Step

Business Valuation

The no-cost, no-obligation first step every serious seller starts with.

Get My Valuation
Buyers

Buy a Business

Full buyer representation from search to close.

Explore Listings
Middle Market

Mergers & Acquisitions

Middle market and complex transaction guidance for owners and strategic buyers.

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Hear What Others Have to Say About First Choice Business Brokers

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Your Biggest Questions, Answered

What Owners Want to Know Before They Call

Will I get a fair price?

Our valuation methodology and First Choice's $18 billion in nationwide transaction experience are built to help you capture maximum value, not just a quick sale.

Will this stay confidential?

Every listing is marketed discreetly to pre-qualified buyers. Your employees, customers and competitors don't need to know until you're ready for them to.

How long will this take?

Every business is different, so we won't promise a specific timeline. What we can promise is a structured, proven process and real-time market guidance so you always know where things stand.

Your Next Chapter Starts Here

Find Out What Your Business Is Really Worth

It costs nothing to know your number, and understanding it today puts you in control of your own timeline. Start with a free, confidential valuation from Dale and the team at First Choice Business Brokers of the Triangle.

Get Your Free Valuation

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