Ahead of the Curve: How Small Businesses Are Adapting & Winning🏆

Dear Readers,


Welcome to the April edition of the First Choice Triangle Tribune! This month, we recognize National Small Business Week, a time to celebrate the entrepreneurs who drive innovation, create jobs, and strengthen our communities. In the fast-moving world of business, staying ahead isn’t just about working harder. It’s about learning, adapting, and making informed decisions. As Peter Senge wisely said:


"The only sustainable competitive advantage is an organization's ability to learn faster than the competition."


Here’s what’s inside:
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Celebrating National Small Business Week – 10 signs that signal a thriving business
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Financial Statements Every Buyer Wants to See – A featured video on what buyers look for in a sale
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Trends Shaping Small Business in 2025 – The shifts and innovations shaping the year ahead
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Featured Listing of the Month – A unique business opportunity ready for the right buyer


Here’s to learning, growing, and making smarter business moves!


Celebrating National Small Business Week!


Starting and running a small business comes with risks, and one of the biggest questions entrepreneurs face is, “Will my business succeed?”


While there’s no definitive formula for success, certain signs strongly indicate that a business is on the right track. In honor of National Small Business Week, we're highlighting key markers of a thriving small business:


  1. Revenue is growing year after year, and you earn money even while you are out of office.
  2. You have happy, repeat customers, who bring you even more customers because they start telling their family and friends about you without your prompting. 
  3. You readily seek advice from other professionals: attorneys, accountants when their expertise is required in problem troubleshooting. 
  4. You have a holistic focus on improving efficiency, not just a sole goal of boosting sales
  5. You maintain good business credit. 
  6. Not everything needs your involvement anymore. Your team is capable of making basic decisions, and they can handle problems well without your input. 
  7. You start getting random signups. In the past, you can tell exactly where they came from, because it involved you directing them to a certain channel. Instead, people are finding you organically now. 
  8. You know how to manage your energy. You get the amount of sleep you need, you take vacations, you know how to strategically plan business time and family time. This flexibility and stamina aids a sustainable business. 
  9. You have hard evidence of market demand: you have test marketing results (for example, the response from a direct marketing campaign), sales made, or advance orders and contracts signed, and interest generated through social media.
  10. Other companies are popping up with similar products, services or marketing and becoming your competition. 


How many of these did you check off?

Financial Statements Every Buyer Wants to See


Selling a business? Buyers don’t just take your word for it, they want proof! The right financial documents can make or break a deal, influencing buyer confidence and speeding up the sale. But which financial statements matter most?


In this video, we break down the key financial documents buyers expect, why they’re important, and how they impact your business valuation. Whether you’re planning to sell soon or just want to get your finances in order, this is a must-watch.

Watch full video to learn more

Trends Shaping Small Businesses


Women Entrepreneurs on the Rise

  • Female entrepreneurship is expected to accelerate in 2025, driven by increased access to capital and supportive networks for women-led ventures.
  • Growth is especially strong in tech, health and wellness, and sustainable products.
  • Minority women are a major force behind this momentum, bolstered by grants and mentorship programs (Weston, as cited by Forbes).


Human Interaction Still Key in Customer Service

  • Despite the rise of AI, most customers still expect human connection.
  • 89% expect friendly service, and 90% value knowledgeable agents—traits AI cannot fully replicate (Zoom & Morning Consult).
  • Customers prefer empathetic interactions, especially when dealing with problems.

Operational Efficiency Takes Priority Over Customer Tech

  • Business owners are investing more in tools that streamline operations, improve productivity, and reduce costs.
  • 61% of small businesses that upgraded their communication tech in 2022 did so to enhance internal efficiency (Small Business & Entrepreneurship Council).

Marketing Trends for 2025

  • Over 60% of small businesses plan to increase digital marketing budgets in 2025 (Cleverance).
  • Key strategies include SEO, pay-per-click advertising, content marketing, and influencer partnerships.
  • Social media platforms like Instagram, TikTok, and LinkedIn are being used to target younger audiences.
  • Data analytics is enabling more personalized and effective campaigns.

Financial Health Remains a Top Priority

  • 40% of small businesses report cash flow management as a major challenge (Cleverance).
  • More than half of entrepreneurs plan to seek funding through loans, crowdfunding, or angel investors.
  • Financial tools and inventory management systems like Warehouse 10 are helping reduce waste, manage expenses, and improve cash flow.


Featured Listing

28 Year Old, E-Commerce Bike & Bike Parts Store


Seize the rare chance to own a leading BMX e-commerce business with a loyal global customer base. Established in 1981, this trusted brand boasts exceptional online visibility, driving strong organic traffic with minimal marketing costs. Operating on a streamlined platform, it delivers solid revenue with immense growth potential. Fully relocatable, it's an ideal acquisition for bike shop owners looking to expand effortlessly.

View all our list

Thanks for checking out this month’s edition of the First Choice Triangle Tribune! We hope these insights help you take the right steps—whether it’s refreshing your business, preparing for tax season, or considering your next big move.


Any thoughts or questions? We’d love to hear from you! Until next month, here’s to new beginnings and smart decisions.


Warm Regards,

Dale Brunelle
Business Broker